LibGuides Subjects: Advertising & Marketing

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Advertising & Marketing resources

Advertising & Marketing
by Reference/Instruction Librarians - last updated on Aug 20th, 2009
This guide serves as an overview for advertising or marketing research. It contains course guides for various advertising or marketing classes.
COMS 483 - Kelley - Fall2009
by Eric Ackermann - last updated on Oct 05th, 2009
Resources supporting the development of an advertising campaign.
MKTG 344 - Lachowicz - Fall 2009
by Eric Ackermann - last updated on Sep 14th, 2009
This guide will provide selected statistical sources for industry potential (total sales); company data for both large, public and small, private organizations; and how to cite in APA.


 

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